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Main Page –› Business & Commerce –› Change Management
 

Obstacles to Lasting Change

 
Author: Kurt Mortensen

Change is the key to our success and to our financial future. Often in our own lives, however, change is something we fiercely resist. We can only become who we want to become through change.

In spite of knowing this, we still often wallow in our comfort zone. Even when achievement sits on our doorstep, we're still too comfortable to make an adjustment. The irony is that if you want anything to change in your life, the only place to begin is with yourself. You are the only one who can exert complete control over and alter your destiny. Most people wish for things to change, but instead of doing anything to make that change happen, they sit back hoping and waiting for luck to knock on their door. Well the fact is, reality will eventually rear its ugly head and show you that life doesn't work that way. Waiting for the lottery, waiting for that long-lost inheritance or waiting for that big raise will not produce the results you want. The very first place to look for transformation is within. Sure, you may legitimately have cause to point some fingers, but doing so will only delay your success and happiness. When you take ownership of yourself, your life and your income, you are on your way to harnessing success.

The biggest obstacles to change are fear, lack of motivation, lack of knowledge and lack of vision. People will not change if they fear failure, if they don't have a reason to, if they don't know how to or if they don't know where change will take them. If you want to inspire change in others, you have to make their future rewards stronger than their current fears. If changes are to be lasting and successful, it is essential to have the necessary reinforcement and tools at your disposal to assist you in the transformation process. First of all, we know that one must have the desire before change can take place. Therefore, dangling bait in front of somebody's nose is useless if it's not something they find desirable. What do they want, and do they want it enough? The desire has to be there. Second, their desire must be coupled with enthusiasm. They can't say to themselves,

"That would be nice." They really have to feel like, "All right, let's do this!" Not like,

"Yeah, I want that, but...." For lasting change to manifest in them, there is no room for half-heartedness or apathetic feelings on the part of your prospects. They must embrace change as their vehicle and step on the gas!

Third, your prospects must be open to suggestions, input and new ideas. Nothing is going to change if they keep doing the same things they've been doing all along, right? So, they've got to be open to new possibilities, new ways of thinking and new ways of doing things. People can't act differently if they don't think differently, and they can't think differently if they aren't open to new information.

Fourth, your prospects must have a positive outlook on change as a growing process that will not take place overnight. Nothing sucks the energy out of someone faster than the realization of unrealistic goals or false hopes. At the very first encounter of struggle, such individuals shrink away in defeat. The challenges seem too daunting, or they slide into a negative, complacent attitude, thinking, "See, I knew it wouldn't work...." Then they're just back to where they started, or worse.

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today.

Author Bio:

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

“This is truly remarkable information,” said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. “It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.”

"This is a great,” said Brian Tracy, Author of Advanced Selling Techniques. “Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor’s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

“Kurt has provided the most complete work on persuasion and influence I have ever read,” said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. “Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.”

You can search for this article using: change process business management, business change management process
 
 
 

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