I have often been asked this question by adsense publishers : Why is it some internet marketers can make $1000+ from one website ...even a one-page website...while may others can only earn peanuts from their websites? After all, they are all participating in the same Google Adsense publishing program! I used to ask this same question too as I was researching into the profitable models to earn adsense income and wanted to get to the bottom of this matter. In my research, I found two startling discoveries: 1. Those earning more than 4 figures were either running sites based on autogenerated sites with a concept of "build, build and build", or a pure content site infused with unique articles, or a mini site of one-page based on an article that can be reprint rights article or a private label right article. 2. From the above 3 models, the majority of those claiming to earn in excess of $500 per website per month belonged to the one-page mini web site category. In other words, the majority of those claiming to earn in excess of $500 per month per web site from adsense were running just a simple one-page website! Now, what was the secret of their amazing earning capacity for a one-page website, as compared to a web site of pure content with hundreds of pages that have been indexed by the major search engines? While there were many factors that can lead to this nature of success of the one-page mini site, I discovered that there was one COMMON FACTOR that stood out. All the owners of the one-page mini sites claimed to run PPC (pay per click ) campaigns to drive traffic to their one-page mini sites at low cost and to earn the difference between their cost of the PPC campaign and the adsense income! In other words, they arbitrage between an adwords campaign and an adsense campaign, making the difference in between. Here is how it works in simple terms: They create a one-page website using a reprint right article that they can get from an article depository eg. ezinearticles.com, goarticles.com or they write their own unique article based on a keyword or they use a private label right article. They find a host of related keywords at low bids and run an adwords campaign on those keywords and get traffic to go to their one page website. If the PPC traffic were to click on a high paying advertisement on their one-page website, they would be able to secure a profit which is the difference between the cost of the adword campaign and the payout from the adsense click over a period of time. By leveraging on this difference, it was possible for them to drop any campaign that was clearly losing money for them, keeping those that break-even and allowing those that turned out to be big winners to continue their runs. It was the big winners that ran up massive profits for them and increased their adsense income manifold. So if you are an adsense publisher, you may wish to explore this adsense-adwords arbitrage technique to turbo boost your adsense income. One word of advice though - research your technique well and know that PPC campaigns can chalk up pretty fast in terms of cost and if the campaign is not working for you, drop it fast. Research and learn the skills to arbitrage your website with adwords before you even start any campaign. Then you will enjoy good success! |
